You don't have to be Paris Hilton or Warren Buffet to put out a press release. Imagen that?! Just by putting out a press release, you can generate TONS of leads at little or no cost. Very nice!
Apparently it's quite common in the world of internet marketing and there are several sites you can post your news worthy event. Here is a short list of just a few to get you started:
* www.prweb.com
* www.free-press-release.com
* www.prnewschannel.com
There is even a fabulous little video tutorial put out by David Schwinn, a young marketing maverick. You can see it by clicking HERE.
Read through the other press releases to get a feel for what works. The main key to getting people to actually READ your press release is a good title. One that will invoke curiosity and excitement. So pay attention to how you feel when you read titles from other people's press releases. What makes you click on it? What makes you curious to find out more? That is the real hook. Then keep your message clear and concise. It doesn't hurt to use your sense of humor or find some way to entertain in addition to being educational. Have fun with it! That'll come across to your readers and make them want more.
Happy Marketing!
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